All smiles, Christian Cowan wears white sneakers for TOMS’ Put on Good marketing campaign for spring-summer 2024. Picture: TOMS
In a fusion of advocacy and magnificence, TOMS unveils its spring-summer 2024 “Wear Good” marketing campaign, starring Christian Cowan. The celebrated designer and passionate psychological well being advocate brings his vibrant aptitude to the marketing campaign, sporting the TRVL Lite Court docket sneaker in white leather-based—a nod to his love for consolation and accessibility in style.
Cowan’s presence within the commercial highlights his distinctive type and underscores his dedication to psychological well being consciousness, aligning completely with TOMS’ longstanding mission to foster a supportive group.
TOMS Spring/Summer season 2024 Put on Good Marketing campaign
Christian Cowan fronts TOMS’ Put on Good marketing campaign for spring-summer 2024, carrying the model’s signature espadrilles. Picture: TOMS
The TOMS marketing campaign champions psychological well being initiatives, encouraging clients to look, really feel, and do good. Amy Smith, TOMS Chief Model & Affect Officer, articulates this imaginative and prescient: “We are building connection with the TOMS community through our new tagline—Wear Good.”
Smith provides, “TOMS has always been in business to improve lives, and the impact we’re able to make is all thanks to our customers purchase. When folks choose to wear TOMS, they show they choose to Wear Good.”
Sporting white sneakers, Christian Cowan stars in TOMS’ Put on Good marketing campaign for spring-summer 2024. Picture: TOMS
TOMS has redefined its model with the tagline “Wear Good,” showcasing its dedication to creating a constructive affect by donating a 3rd of its earnings to help psychological well being initiatives. The Put on Good marketing campaign goals to encourage individuals to embrace individuality whereas contributing to a higher trigger.
TOMS enlists musician MILCK, designer Christian Cowan, licensed therapist Jacqueline Garcia, podcast host Tay Lautner, breathwork facilitator Millana Snow, and co-founder and CEO of Wondermind Mandy Teefey as the celebs of its spring-summer 2024 Put on Good marketing campaign. Picture: TOMS
