Matt Dillon fronts the GANT 75th Anniversary commercial. Photograph: GANT
GANT marks its 75th anniversary with a fall-winter 2024 marketing campaign that includes its mainline and a limited-edition assortment. The commercial is fronted by the long-lasting Matt Dillon, contemporary off his latest MCM advert, alongside influencer Tony Özkan.
GANT 75th Anniversary Marketing campaign
Tony Özkan stars within the GANT 75th Anniversary marketing campaign. Photograph: GANT
The GANT Anniversary assortment closely depends on the model’s archival items. It celebrates GANT’s legacy, drawing from the signature types which have outlined American sportswear for many years.
Assume Oxford shirts from the 1950s, heavy ruggers, and the long-lasting leather-based varsity jacket that dominated the 1980s. A revival of the Ivy Harrington jacket from 1997 completes the time capsule.
Matt Dillon takes the highlight for GANT’s 75th Anniversary commercial. Photograph: GANT
Christopher Bastin, GANT’s inventive director, shares the emotional journey behind the gathering: “We poured our hearts into creating this anniversary capsule, recreating some of our absolute favorite pieces from the past seven decades. The outcome is a personal and highly curated cross-section of our legacy within American sportswear.”
Tony Özkan sports activities a Harrington jacket for the GANT 75th Anniversary commercial. Photograph: GANT
This isn’t a visit down reminiscence lane—it’s a nuanced reinterpretation. Bastin notes, “It’s commemorating without being overly nostalgic. It all feels very contemporary and now, which I think is a true testament to how iconic clothing stands the test of time and trends.”
Actor Matt Dillon is a brilliant imaginative and prescient for GANT’s 75th Anniversary marketing campaign. Photograph: GANT
A becoming tribute to a storied previous, GANT’s marketing campaign bridges the model’s storied heritage with the freshness of modern-day type.
Channeling Ivy League type, Tony Özkan seems within the GANT 75th Anniversary marketing campaign. Photograph: GANT
