Jannik Sinner fronts the Gucci is a Feeling marketing campaign, carrying the model’s baggage, such because the GG Supreme canvas holdall bag. Picture: Riccardo Raspa / Gucci
Gucci’s newest marketing campaign, “Gucci is a Feeling,” artfully captures the spirit of tennis whereas celebrating Jannik Sinner’s dynamic journey on and off the court docket. As Gucci’s world model ambassador, Sinner’s third yr with the famend trend home is commemorated via a sequence of placing visuals that mix the grace of tennis with Gucci’s signature model.
Jannik Sinner for Gucci is a Feeling Commercial
Model ambassador Jannik Sinner stars within the new Gucci is a Feeling commercial. Picture: Riccardo Raspa / Gucci
Photographed by Riccardo Raspa and artwork directed by Riccardo Zanola, the Gucci commercial vividly portrays Sinner’s athletic persona, wearing sporty tennis apparel, towards the colourful backdrops of clay, grass, and arduous tennis courts.
The marketing campaign attracts inspiration from Gucci’s wealthy tennis heritage, relationship again to the 1970s when the model first explored tennis-inspired trend.
Jannik Sinner seems within the Gucci is a Feeling marketing campaign, carrying a press release white duffle. Picture: Riccardo Raspa / Gucci
Gucci’s pictures pay homage to the model’s lasting connection to tennis, showcasing its iconic duffle baggage alongside Sinner’s pure poses. Moreover, the marketing campaign’s aesthetics mirror a classy interaction of classic and fashionable kinds that enchantment to nostalgia and the up to date gaze.
