Marlon Teixeira wears a linen swimsuit and shirt for Banana Republic’s summer season 2024 marketing campaign. Picture: Josh Olins / Banana Republic
Banana Republic transports us to the vigorous streets and sandy shores of Mérida, Mexico, with its summer season 2024 marketing campaign. Captured by photographer Josh Olins, the commercial brings collectively a cosmopolitan quartet—Marlon Teixeira, Ibby Sow, Taylor Hill, and Melodie Vaxelaire—who epitomize the model’s explorer heritage by means of their travels.
Banana Republic Summer time 2024 Marketing campaign
Fashions Marlon Teixeira and Ibby Sow take to the seashore for Banana Republic’s summer season 2024 marketing campaign. Picture: Josh Olins / Banana Republic
The marketing campaign skillfully juxtaposes metropolis grit with beachside serenity, offering a wealthy backdrop that enhances Banana Republic’s give attention to pure materials. This season, the style model emphasizes mild and breathable supplies, showcasing European flax linen, cotton poplin, and delicate open-weave knits.
Ibby Sow charms in a linen swimsuit for Banana Republic’s summer season 2024 marketing campaign. Picture: Josh Olins / Banana Republic
Banana Republic presents its textiles with heat, understated hues of sentimental eggshell, seafoam inexperienced, and light-weight yellow, highlighting a classy but approachable summer season palette. The apparel is tailor-made but relaxed, designed to attraction to the aspirational high quality of contemporary vacationers.
Brazilian mannequin Marlon Teixeira stars in Banana Republic’s summer season 2024 marketing campaign carrying a white linen shirt. Picture: Josh Olins / Banana Republic
With texture and colour interplaying central themes in Banana Republic’s new assortment, the general aesthetic is stylish and unforced, selling a picture of laid-back magnificence supreme for summer season adventures.
