Lacoste’s “Play Big” marketing campaign contains a numerous group of world icons who embody the model’s dedication to progress and individuality. Tennis star Novak Djokovic, identified for his athletic excellence, leads the commercial alongside French actor Pierre Niney, whose inventive aptitude enhances Lacoste’s progressive spirit.
South Korean actor Ahn Hyo-seop brings his vibrant type, whereas Chinese language actor and dancer Wang Yibo provides youthfulness and class to the combination.
Lacoste Play Huge Commercial
The Lacoste marketing campaign combines artwork and efficiency, with every topic’s distinctive story reflecting the “Play Big” slogan. Artists Imruh Asha and Ibby Njoya convey the crocodile sculpture to life by their artistic use of shade and texture.
Photographer Willy Vanderperre captures these moments, highlighting the model’s daring type, whereas Antonio Sánchez’s compositions, harking back to his work on the Birdman soundtrack, set the rhythm.
Lacoste’s newest commercial facilities round an environment the place the mammoth crocodile symbolizes Lacoste’s ingenuity and artistry. Within the visuals, Djokovic exudes power in opposition to the crocodile’s formidable jaws, embodying an unyielding spirit.
Niney brings nonchalant grace, playfully interacting with the artwork piece. Ahn Hyo-seop, wearing a hanging crimson polo shirt, represents fearless ambition, mirroring his rise within the performing world.
Wang Yibo’s athletic poise symbolizes the steadiness and agility important to each his inventive endeavors and the Lacoste ethos.
Lacoste boldly strikes right into a future the place vogue, sports activities, and modern tradition intersect by embracing numerous abilities. With their distinct path, every ambassador parallels the crocodile’s journey—ahead, fearless, and undeterred.
