Djokovic, Niney + Extra Play Huge for Lacoste Advert

Djokovic, Niney + More Play Big for Lacoste Ad

PinLacoste unveils its Play Huge commercial that includes tennis icon Novak Djokovic. Picture: Willy Vanderperre / Lacoste

Lacoste’s “Play Big” marketing campaign contains a numerous group of world icons who embody the model’s dedication to progress and individuality. Tennis star Novak Djokovic, identified for his athletic excellence, leads the commercial alongside French actor Pierre Niney, whose inventive aptitude enhances Lacoste’s progressive spirit.

South Korean actor Ahn Hyo-seop brings his vibrant type, whereas Chinese language actor and dancer Wang Yibo provides youthfulness and class to the combination.

Lacoste Play Huge Commercial

PinAhn Hyo-seop sports activities a basic crimson polo for the Lacoste Play Huge marketing campaign. Picture: Willy Vanderperre / Lacoste

The Lacoste marketing campaign combines artwork and efficiency, with every topic’s distinctive story reflecting the “Play Big” slogan. Artists Imruh Asha and Ibby Njoya convey the crocodile sculpture to life by their artistic use of shade and texture.

Photographer Willy Vanderperre captures these moments, highlighting the model’s daring type, whereas Antonio Sánchez’s compositions, harking back to his work on the Birdman soundtrack, set the rhythm.

PinA chic determine in a black polo and pants, Novak Djokovic stars within the Lacoste Play Huge advert. Picture: Willy Vanderperre / Lacoste

Lacoste’s newest commercial facilities round an environment the place the mammoth crocodile symbolizes Lacoste’s ingenuity and artistry. Within the visuals, Djokovic exudes power in opposition to the crocodile’s formidable jaws, embodying an unyielding spirit.

PinAn elegant imaginative and prescient in an off-white swimsuit, Pierre Niney fronts the Lacoste Play Huge commercial. Picture: Willy Vanderperre / Lacoste

Niney brings nonchalant grace, playfully interacting with the artwork piece. Ahn Hyo-seop, wearing a hanging crimson polo shirt, represents fearless ambition, mirroring his rise within the performing world.

PinWang Yibo kicks his leg up for the Lacoste Play Huge marketing campaign. Picture: Willy Vanderperre / Lacoste

Wang Yibo’s athletic poise symbolizes the steadiness and agility important to each his inventive endeavors and the Lacoste ethos.

Lacoste boldly strikes right into a future the place vogue, sports activities, and modern tradition intersect by embracing numerous abilities. With their distinct path, every ambassador parallels the crocodile’s journey—ahead, fearless, and undeterred.

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