Max Mara Spring 2020 Campaign Gigi Hadid Joan Smalls Irina Shayk Adriana Lima

Ever since 2016, we’ve applauded Max Mara for making the marvelous resolution to welcome again Steven Meisel as its marketing campaign photographer of selection. Meisel’s campaigns for the Italian trend home through the 90s had been all the things (and extra) and he continues to lift the bar in 2020. Following final season’s multi-girl casting, Meisel opts to shoot one other handful of the business’s best for Max Mara’s Spring 2020 providing, assembling fashions Gigi Hadid, Joan Smalls, Irina Shayk and Adriana Lima earlier than his lens in a studio setting in outfits picked by Carine Roitfeld.

Max Mara S/S 2020 : Gigi Hadid, Joan Smalls, Adriana Lima & Irina Shayk by Steven Meisel

IMAGE: COURTESY OF MAX MARA

However the adverts did not enchant our discussion board members. “Awful cast and expressions, both look horrible. I love Max Mara, but they should get rid of Carine,” stated anlabe32.

“If anybody has a doubt that Carine is involved in this, I guess those doubts went away. The collection wasn’t good… I feel like Carine is the only one supporting Joan’s career at this point. It seems like she is only doing Carine’s projects…” voiced Lola701.

[ Not a tFS discussion board member but? Click on right here to hitch! ]

“This looks awkward, the posing is off and definitely looks more pre-fall than spring,” commented Riseup.

“So, so lazy,” disapproved an underwhelmed bluebanter.

Max Mara S/S 2020 : Gigi Hadid, Joan Smalls, Adriana Lima & Irina Shayk by Steven Meisel

IMAGE: COURTESY OF MAX MARA

“So far it looks like one of Luigi & Iango’s March/September shoots for Vogue Japan, featuring a big cast of great models trying to copy Meisel’s style. I like it, but this ain’t the Meisel I love,” aracic chimed in.

“Not a great campaign, but I’m happy for Joan. Every year people think she’s going to fade and she keeps proving them wrong,” declared pollyanna90.

Sharing the identical sentiment was TommysBaby: “Nice to see Joan and I LOVED Gigi’s Max Mara by Meisel campaigns. But this is not it.”

“You call these supermodels? They look like models on their first photoshoot. I’ve heard of wooden acting, but I think this is the first time I’ve seen wooden posing,” mocked GivenchyHomme.

Max Mara S/S 2020 : Gigi Hadid, Joan Smalls, Adriana Lima & Irina Shayk by Steven Meisel

IMAGE: COURTESY OF MAX MARA

Dare to disagree? Share your ideas and see extra from Max Mara’s Spring 2020 marketing campaign right here.

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