Kate Moss Ermanno Scervino Spring 2020 Advert Marketing campaign

Kate Moss Ermanno Scervino Spring 2020 Ad Campaign

Supermodels are in all places proper now, not that we’re complaining. Claudia Schiffer is presently on Vogue Russia, Gisele Bündchen graces Harper’s Bazaar Russia and now Kate Moss has simply been unveiled as the brand new face of Ermanno Scervino. The Italian vogue label doesn’t get the popularity it deserves on our boards, however we’ve been preserving a detailed eye on its campaigns since Luigi & Iango began taking pictures the advertisements (that includes Edie Campbell for Spring 2019 and Doutzen Kroes for Fall 2019). For Spring 2020, the photographic duo captures Kate within the studio for the cool black and white photos.

Ermanno Scervino S/S 2020 : Kate Moss by Luigi & Iango


However it was the usage of Photoshop that grew to become the subject of dialog on our boards. “At this point, I’d just hire a CGI artist instead of spending the money on studio time, a model, a photographer, etc.,” referred to as out tigerrouge.

“Your new anti-aging cream: Photoshop,” mocked Nymphaea.

“Gorgeous CGI Kate! Fake, but gorgeous nonetheless,” mentioned russianelf.

[ Not a tFS discussion board member but? Click on right here to affix! ]

“A clear example of how good use of Photoshop can make a picture work!” echoed apple.

“At this point it feels like I’ve seen these exact images of Kate Moss thousands of times before,” Nomar complained.

Lola701 shared the identical sentiment: “There’s nothing more boring than a campaign of Kate just being Kate… I would love to see her do Prada, Vuitton, maybe Versace again. Anything that doesn’t try to emulate her personal style.”

“I swear these could be outtakes from her Alberta Ferretti Fall 2016 campaign and no one would notice. It’s too similar! Hair over the right side of her face, pretty much the same poses in black and white…damn. I mean, I’ll always be here for some classic Kate Moss, but this is literally the art of doing nothing,” aracic identified.

Ermanno Scervino S/S 2020 : Kate Moss by Luigi & Iango


See extra of Ermanno Scervino’s Spring 2020 marketing campaign and share your ideas right here.

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