We’re nonetheless grieving the lack of Karl Lagerfeld so it’s arduous to consider we’ve already had 4 collections and one mainline promoting marketing campaign since his departure. The Chanel Fall 2019 marketing campaign launched Virginie Viard’s stylish aesthetic to the famed French trend home and the brand new advertisements for the model’s Cruise 2020 assortment observe swimsuit. Fashions-of-the-moment Adut Akech, Anna Ewers, Fran Summers, Jing Wen, Kerolyn Soares, Kiki Willems and Vittoria Ceretti pose earlier than a white backdrop for photographer Karim Sadli as the women showcase the travel-inspired assortment within the marketing campaign styled by Max Pearmain.
Much less is at all times extra, proper? The marketing campaign divided our boards. “Absolutely terrible products. I never thought I’d see the day that Chanel looked cheap, but here we are! The jackets look like they’re made of terry cloth, then they’re styled with those $2 leggings. To top it off is a belt made of leftover chains and gift wrap ribbons. What a disaster!” proclaimed GivenchyHomme.
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“Karl knew how to pull this off, but unfortunately these people don’t. You can’t have uneventful clothes and an uneventful campaign. Had they used some more dynamic poses, like Max Mara, something playful and fun, this could’ve been a fantastic campaign because it would be harder to notice the weak clothes that look like knockoffs,” aracic ranted.
Benn98 was additionally unimpressed. “The looks in the first shot don’t seem very far from Escada. Didn’t pick that up from the runway collection. Not a great sign for Chanel. And these shots seem far too commercial.”
However not everybody was sad with the end result. “It’s not bad. It’s not offensive. But it’s not very inspiring. I seriously get a vibe that Virginie is just a palate cleanser before they appoint a new CD who will take Chanel in a new direction. Everything about her creative choices is textbook. Beautifully executed. Well-designed. But not much to desire,” reasoned TaylorBinque.
“Max Pearmain doing Chanel! I’m here for it… I think the campaign perfectly evokes the spirit of some of Karl’s best and simpler campaigns at Chanel,” testified Lola701.
“The black and white portraits are the best,” famous dfwn2n.
Try Chanel’s newest marketing campaign in full and be part of the dialog right here.