Tommy Hilfiger and Zendaya are as soon as once more collaborating on a see now, purchase now assortment. However this season the duo’s shifting the TommyNow present from Paris to the Apollo Theater in Harlem. And there’s one different twist. The present goes digital.
Due to some strategically positioned 360-view cameras, anybody anyplace can tune in to look at all of it go down. The expertise will provide backstage, crimson carpet and entrance row entry for these of us who didn’t rating an invitation. You may even tour a digital pop-up store. All it’s a must to do is go to tommy.com on the day of the present to take a look at all of the motion. And because it’s see now, purchase now, you’ll be capable to instantly buy the runway appears on-line and in shops.
Afraid your favorites will promote out earlier than you may get your fingers on them? Simply hop on board the Tommy x Zendaya expertise bus that’ll be parked outdoors the theater on the day of the present and also you’ll be capable to purchase items from the gathering earlier than they hit the runway. (The bus can even journey to a different NYC location the next week so keen shoppers can have one other probability to attain the products.)
Tune on this Sunday, September eight at eight:30 p.m. EST to (just about) expertise the gathering.