Primarily based in New York, Mild+9 is the brainchild of revolutionary mother, Gitty Herskovic. Analysis has confirmed that heavyweight backpacks are liable for poor posture and on a mission to alter this, Gitty along with her group have designed a whole realm of featherweight luggage for youngsters to put on, discover and customise. The baggage are fashionable but purposeful, with a substantial amount of consideration paid to element, reminiscent of intelligent compartments and options.
The fabric used to create the Mild+9 luggage has little holes which permits for Nimick enjoyable! The baggage and equipment may be customised by way of initials, characters and quirky motifs.
Innovation wasn’t simply step one of the model course of. Its a part of each little one’s self adorned Mild+9 expertise, the place the group encourages younger minds to assume larger and younger backs to face taller.
Scroll right down to view the Mild+9 Again To College Marketing campaign photos and to seize the small print of a particular supply from the child’s equipment model.
Mild + 9 equipment are 100% secure for youngsters, all merchandise are weatherproof, wipe clear and weightless store the collections HERE.
Create+Play is the idea for the brand new ‘Again To College‘ marketing campaign from Mild + 9 and kids will adore the Class of Cloud characters which youngsters can use to customise their luggage.
Store the Mild + 9 Again To College Assortment HERE. Use promo code JS20 for 20% off any buy.
To maintain updated with information from Mild+9, observe @lightplusnine
Editorial shoot credit:
Pictures by @dinisphotography
Created & directed by @buttercrumblecreative
Fashions: @averyilardi @zoesimone41@delaney_s_gmm @kostinenko_clan
View our most up-to-date publish that includes Loud Attire.
Pictures by @dinisphotography by way of Mild + 9 – All rights reserved.
All posts copyright Junior Fashion Gross sales Ltd.
Please don’t reproduce with out permission.