Donatella Versace opted to convey again Steven Meisel to shoot Versace’s promoting campaigns in Spring 2018. However we’ve been eager for Meisel to ditch the plain studio backdrops. The photographer should have heard our cries loud and clear as a result of he determined to shoot the model’s Fall 2019 marketing campaign in a warehouse. The advertisements as soon as once more function a big solid, together with Kaia Gerber, Anok Yai, Bente Oort, Maike Inga, Yassine Jaajou, Ilja Sizov, Huang Shixin and Paul Hameline all styled by Versace favourite Jacob Ok.
Gerber’s picture (above) was the primary to drop and members of our boards didn’t precisely see eye to eye. “I hope that the tacky type of woman they achieved with this styling was intentional, I would like to see more of that direction. I can see local girls wearing cheap-looking furs like this with silly fake bags and their hair all messed up and cheap. She could almost be a hooker!” commented aracic.
“I actually like this first image, it’s wacky and tacky and it’s the fun that’s been missing from Versace. The brand seemed to take itself too seriously lately,” confessed dodencebt.
[ Not a tFS discussion board member but? Click on right here to affix! ]
“While I like the idea of the literal ‘bag lady’, the aesthetic doesn’t appeal to me for Versace, but it’s also interesting to see Kaia be presented in a new and different way,” stated tigerrouge.
“This is like a Versace version of a Prada campaign,” mikel identified.
Discussion board member apple wasn’t a fan, both. “Well, let’s say that the collection was terrible in the first place. It didn’t feel Versace or innovative or desirable, it was just a mess. A good campaign with the right art direction could have made it more appealing, but these images only make it worse! You want to go grunge? Then do it! But make it look fashionable.”
“Bente? Maike? Anok? Sounds like anything but a Versace campaign cast, not even Kaia can save this from being and feeling irrelevant,” declared Riseup.
Did Versace miss the mark this season? Hold forth and await extra from the marketing campaign right here.