Etro isn’t a model our discussion board members covet and it’s been some time since an promoting marketing campaign from the Italian trend label manged to seize our consideration (it was again in 2015 to be actual). Although with the disclosing of its Fall 2019 marketing campaign, Etro’s luck could also be altering as our members couldn’t cease speaking in regards to the newest pictures. In stark distinction from final season, Etro picked photographer Cass Bird to seize the marketing campaign on location in New York City. The adverts function an entire host of fashions, together with Grace Elizabeth, Andreea Diaconu, Amber Valletta, Taylor Hill, Hiandra Martinez, Marisa Berenson and a handful of male fashions.
Members of our boards had been divided. “It’s like a collage of elements from other campaigns — Donna Karan’s city backdrop, Ralph Lauren’s face, Chloe’s wild-at-heart romanticism with the horse, and a reminder of Louis Vuitton’s luggage,” identified tigerrouge.
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“Can someone explain to me why Cass Bird gets so much work? I cannot really see anything distinct, gorgeous, polished or creative from these pictures,” declared dontbeadrag.
“So you book a bunch of stunning superstars and end up with this? I’d require a refund,” stated aracic.
Also unimpressed was GivenchyHomme: “I hate this. It looks like a seasonal advertorial for an American department store. I expect more from an Italian brand. Also, what did they do to poor Grace? That is a girl that does not need retouching!”
“Wow, it couldn’t look more Ralph Lauren if it tried! I’ve always associated Etro’s campaigns with a visual fluidity. Flowing paisley dresses layered on a paisley set, girls in motion in a street scene,” commented an underwhelmed Benn98.
“This is truly awful!” proclaimed grimm.
Although not everybody disliked the marketing campaign. “Never been one for Etro, but I like this. Cass Bird isn’t a fave of mine, either, but she’s impressing me here, love the New York setting and the styling. And while it’s so wonderful to see Marisa Berenson, it’s Grace Elizabeth who completely steals the show for me here,” admired vogue28.
“I like it. Beautiful people, beautiful clothes, beautiful location, beautiful horse, beautiful photos. No complaints,” voiced MyNameIs.
Are you a fan? See extra from Etro’s Fall 2019 marketing campaign and be a part of the talk right here.